Glonet Travels and Tours - 10 Tips for Travelling

Entertain & Enhance: Everyone and everything is a brand today, whether you’re a sole proprietor, a corporation or an independent blogger. Treat your brand as an individual; would you want this person to be your friend? Give your customers a reason to love and appreciate you. Consumers want to be entertained and kept informed by your marketing efforts. Brands who do this correctly clearly convey the notion that their brand, products and services are able to improve the everyday life of the consumer.

 

Ditch the Pitch: The consumer no longer finds a one-way message in the form of an advertisement to be an acceptable form of communication. On the contrary, they anticipate a dialogue, or a conversation, with the brand they choose. Be sure not to smear yourself by overselling and hawking deals. Pull your audience in with engaging messages so that they want to be part of your world.

Be Social: Leverage all facets of social media to disseminate your message and brand ethos. Be sure to handle each channel- Facebook, Twitter, Instagram, Google+, Pinterest, YouTube and LinkedIn- in a unique manner.

When it comes to Facebook, post photos that have large swaths of blue, such as shots of the sky or ocean. According to Ataway speaker Katie Boes, head of integrated marketing and strategy at Travel + Leisure magazine, these are likely to get the most engagement. She added that items posted between 11 a.m. and 12 p.m. are more likely to perform well and attract an audience.

Even if you’ve already decided that Facebook works best for you, Jeff Rohrs, vice president of marketing at ExactTarget says Twitter is still incredibly important. Twitter users “are an audience with audiences,” Rohrs said. “They make sure what happens on Twitter doesn’t stay on Twitter.”

Boes also suggests you pose short questions, and advises agents to sign up for, and be active on, FourSquare. FourSquare is a location-based social network that allows users to “check-in” to a multitude of venues- including hotels, restaurants, airports, spas, museums, galleries etc.- and is the most used app by people when they’re actually traveling.

Lastly, Instagram is a great platform for you to share eye-catching travel photos, linking to both your Twitter and Facebook accounts for ultimate social sharing. Even if you already have a great website or blog, you’re cheating yourself if you’re not using social media. Google ranks content that is spread across these networks higher than other content on the web. With an active social presence, your content will appear closer to the top of the page in Google search results.

Don’t forget to leverage Klout- an excellent social media measurement tool that can be used by anyone in order to determine your level of influence within the social media landscape.

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Last modified on Friday, 01 November 2013 12:59
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